Everyone wants a side project that makes MONEY while you sleep. well, I launched one: Find My Moat (link in my profile). it’s a collection of 150+ investment tools, organized and filtered. and yeah… it’s completely free. but here’s the interesting part: 👉 how do you monetize something like this?
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spoiler: I don’t expect to make a dime at first. this is a long-term game. the key: bring in recurring traffic from investors. if I pull that off → this project is worth a lot more than it looks.
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💰 option 1: direct monetization the usual stuff for free websites: • affiliates • ads • sponsorships the good: CPMs in investing are insane. the bad: if I annoy users, the project dies.
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🚀 option 2: indirect monetization this is where it gets really interesting: • drive traffic to my X account • grow my Substack • spot empty categories → build my own tools • add premium features each piece feeds into the others. a distribution + product flywheel.
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is it easy? hell no. will it work? I don’t know either. but if it works, it could be the perfect side project for my profile: SWE + investing. and if it doesn’t… at least I’ve built the tool I wanted.
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try it here and let me know what you think: findmymoat.com