Translated from Spanish · See the original

Google Ads stats for Roast My Web

May 5, 2025

Business

📈 Google Ads stats: Roast My Web

→ CTR looks acceptable/good; after optimizing, it seems to be getting closer to ~10% (though the sample is still small).

→ Cost per conversion should come down more, ideally to €2-3 (campaign already optimized, small sample).

→ I’ve increased the budget to €19.5/day to look for scale and, if it performs well, compete in better markets.

Google Ads table for a campaign: 2,258 clicks, 5.92% CTR, 20 conversions, and a cost per conversion of €5.22.

Screenshot of a promotional email from Roast My Web, featuring an automated website audit in 10 seconds and a “More information” button.

Illustration of a Google search showing a Roast My Web ad for auditing and improving websites. No Google Ads metrics are shown.

Google Ads chart for Roast My Web: 2.6K clicks, 38.2K impressions, €0.05 average CPC, and €104 cost. The lines show daily clicks and impressions over time.

🔎 A few insights:

→ India: leading in clicks/impressions (I imagine because of the low cost).

→ Highest CTR: North America, followed by Europe. Surprisingly good performance in Latin America and Africa.

→ Lowest CPC: Latin America, Africa and China.

→ Highest number of conversions: Africa.

Google Ads world map with the United States selected, showing a 14.45% CTR.

Apparently my ads are performing pretty well, although I’m not sure if this is normal or if I’m above average 🤔

Google Ads screenshot showing ad effectiveness: one asset group is rated “Good,” while all other rating levels show zero.

I have quite a few ad ideas and tweaks to test (as I mentioned in another tweet). For now, I’ll let it run a bit longer to get a bigger sample, while I keep learning what the hell I’m doing.

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Jera Value@Jera_ValueJul 27

There was a time when the “hack” was using Facebook Ads for customer acquisition because prices were absurdly low. A lot of people literally became millionaires because their acquisition costs were ridiculous. What’s the “hack” now?

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Jera Value@Jera_ValueOct 22, 2025

Yeah, making over 100k a year is great. My main goal when I came to Switzerland was to find a better life: to escape the lower middle class and find hope for a brighter future.

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Jera Value@Jera_ValueSep 5

If Fable is already almost unusable even when you’re paying €100/€200 a month, I’m scared to see what happens when the extended limits period ends. Anthropic needs compute now. Well, it’s needed it for months, but now people are realizing just how much you can get done with Codex and even Grok.

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