Google Ads stats for Roast My Web
📈 Google Ads stats: Roast My Web
→ CTR looks acceptable/good; after optimizing, it seems to be getting closer to ~10% (though the sample is still small).
→ Cost per conversion should come down more, ideally to €2-3 (campaign already optimized, small sample).
→ I’ve increased the budget to €19.5/day to look for scale and, if it performs well, compete in better markets.
🔎 A few insights:
→ India: leading in clicks/impressions (I imagine because of the low cost).
→ Highest CTR: North America, followed by Europe. Surprisingly good performance in Latin America and Africa.
→ Lowest CPC: Latin America, Africa and China.
→ Highest number of conversions: Africa.
Apparently my ads are performing pretty well, although I’m not sure if this is normal or if I’m above average 🤔
I have quite a few ad ideas and tweaks to test (as I mentioned in another tweet). For now, I’ll let it run a bit longer to get a bigger sample, while I keep learning what the hell I’m doing.
