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Translated from Spanish · See the original

Day 13 building an investment tool from scratch

💰 Day 13 building an investment tool from scratch.

What am I working on now?

Mainly distribution.

I’m working on the SEO pages while the backend moves forward (what a surprise), and thinking about ways to distribute the product.

I’ve been looking into how other similar tools have done it and getting quite a few ideas. I’m also spending a lot of time improving my SEO game.

It’s incredible how much you can discover when you really start digging into things. I’m learning a ton.

Some of the SEO pages are already live and starting to get indexed by Google, though I’m still working on them.

I’m really looking forward to launching what will be the first part of the product:

👉 A list of all active cash M&A deals in the United States.

But with a level of detail and data verification I haven’t found in any other tool on the market.

I’m thinking through the funnel, and I think the most interesting thing will be to offer deal discovery completely free.

And if you want to track your deals, get alerts when the terms change, and access other tools, then you pay.

Anyway, I’m getting closer bit by bit.

The backend is still the main bottleneck. Once it’s ready, everything should move much faster.

But that’s exactly why this step is so important.

If you want to see how it’s coming along, I’ll leave the link in the next tweet 👇

trackingalpha.app/en

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What happened to me this week?

🇨🇭 For life reasons, I’ve made a key decision for next year.

🎰 I published the first part of my in-depth analysis of the online casino market.

✈️ I came back to Spain to work remotely and then go on vacation.

🗞️ Find My Moat has passed the milestone of 10,000+ unique users (and almost 30,000 visits)

So, what’s next? 👇

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    I’m working on:

    💬 Improving my X content 📑 Various things for the house 🎰 The second part of my analysis of the online casino market 🗞️ A new feature for Find My Moat

    I can’t keep up with all this stuff 😅

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Everyone wants a side project that makes MONEY while you sleep. well, I launched one: Find My Moat (link in my profile).

it’s a collection of 150+ investment tools, organized and filtered.

and yeah… it’s completely free.

but here’s the interesting part:

👉 how do you monetize something like this?

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    spoiler: I don’t expect to make a dime at first. this is a long-term game.

    the key: bring in recurring traffic from investors. if I pull that off → this project is worth a lot more than it looks.

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    💰 option 1: direct monetization

    the usual stuff for free websites:

    • affiliates • ads • sponsorships

    the good: CPMs in investing are insane. the bad: if I annoy users, the project dies.

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    🚀 option 2: indirect monetization

    this is where it gets really interesting:

    • drive traffic to my X account • grow my Substack • spot empty categories → build my own tools • add premium features

    each piece feeds into the others. a distribution + product flywheel.

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    is it easy? hell no. will it work? I don’t know either.

    but if it works, it could be the perfect side project for my profile: SWE + investing.

    and if it doesn’t… at least I’ve built the tool I wanted.

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    try it here and let me know what you think: findmymoat.com

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What’s happened to me this week?

🇨🇭 Uncomfortable (but necessary) conversations at work

🎰 I’ve finished the second part of my in-depth analysis of online casinos

📊 I’ve been doing some Find My Moat analysis

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    I want to work on:

    💬 Improving my X content (still working on it) 🎰 The $EVO deep dive 🗞️ Improvements to Find My Moat 🥧 The promised portfolio management tool

    I’m still short on time, but I’m slowly getting it all done. 😅

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