Launching new products is scary
Launching new products is scary.
A ton of hours spent on something that might end up being worth nothing. And the closer you get to the finish line, the more you want to say fuck it all.
It’s easier to live with the illusion that your next big idea is better and you should pivot. All because you don’t want to do that last 10% that’ll prove you were wrong and wasted your time.
You can understand people who refused to study for an exam because they were afraid of proving to themselves that even if they tried, they still couldn’t do it.
But yeah, that’s the surest path to failure.
Your mind is a bitch