Business: posts on X · Page 4

Jera Value@Jera_ValueNov 30, 2025

What happened to me this week?

🇨🇭 For life reasons, I’ve made a key decision for next year.

🎰 I published the first part of my in-depth analysis of the online casino market.

✈️ I came back to Spain to work remotely and then go on vacation.

🗞️ Find My Moat has passed the milestone of 10,000+ unique users (and almost 30,000 visits)

So, what’s next? 👇

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I’m working on:
💬 Improving my X content 📑 Various things for the house 🎰 The second part of my analysis of the online casino market 🗞️ A new feature for Find My Moat
I can’t keep up with all this stuff 😅

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Jera Value@Jera_ValueDec 31, 2025

📊 If you stop growing, you die: Lessons from my projects

Keeping momentum is the real game. With Find My Moat, I went from explosive organic growth to a plateau in November that forced me to wake up.

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Jera Value@Jera_ValueDec 5, 2025

The first €1,000 you make online feels better than the first €20,000 from an office job.

There are very few things I understand with absolute certainty, but I hold on to one small, powerful truth: action cures ignorance.

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Jera Value@Jera_ValueJun 4, 2025

The best decisions come from a position of strength.

After a year in Switzerland, I left my job at a diamond company. Even though they offered me a high-responsibility role, it wasn’t what I was looking for.

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Jera Value@Jera_ValueDec 15, 2025

🎋 9 small changes I’ve made to improve the landing page

Optimizing your landing page is the most important thing you can do on your website (after getting traffic).

Find My Moat is a peculiar website; it doesn’t follow the structure of a SaaS or that overdone format, which makes it more interesting.

Let’s look at 9 changes I’ve made and why 🧵

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1️⃣ Clear headline
A lot of people landed on the site and didn’t know what it was about, so they left immediately.
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2️⃣ Trust signals
In any SaaS, it’s super important for users to feel safe and trust your brand or product. These “signals” are super important, and they were completely missing.
So I added a new banner showing the number of unique visitors the site has had.
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3️⃣ CTA
Another big problem: users didn’t know what to do.
On a traditional landing page, it’s obvious which button to click next. Even if you removed the text from the buttons, the design alone should make it clear.
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4️⃣ Votes
I’ve added the ability for users to vote on the top tools. The idea is twofold:
1. On the one hand, I want users to interact with the app as soon as possible and understand what it’s about. It’s like a “mini demo” of the app.
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5️⃣ Change the quote
This is something I’m still testing. The previous quote was generic and didn’t add any value. Honestly, I included it for the newspaper aesthetic.
Now I want to give it another purpose.
I’m looking for something a bit more “fun” or friendly to improve the reader’s experience.
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6️⃣ Give users a reason to come back
The site has a fundamental problem: a user looks for tools, finds one they like, and has no reason to come back. Or maybe they take a look once and lose interest.
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7️⃣ Simpler text
It might seem silly, but it always works. Simplify the text. Make it easy to read and understand.
That gets more people to read it, more people to convert, and gets the message to more people.
It’s a very simple mini-hack.
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8️⃣ Microcopy
This is another mini-hack. I could’ve included it with the “trust signals,” since its purpose is also to build trust in the product, but I’m separating it out to explain it.
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9️⃣ Icons
This is a classic and it’s very basic. Ideally, your site should make sense without needing to read, and icons play a key role in making that happen.
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That’s the list.
I’ve explained the reasoning behind the changes, though that doesn’t guarantee they’ll get the results I want. I still need to confirm whether they work or whether I should make adjustments.
At the end of the day, the numbers rule, and if it doesn’t work, you have to fix it.
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Want to see what the site looks like now?
Take a look: findmymoat.com/

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Jera Value@Jera_ValueJun 9, 2025

An interesting find:

🔸Sam Altman - Current CEO of OpenAI 🔸Peter Thiel - Co-founder of PayPal and Palantir 🔸Paul Graham - Co-founder of Y Combinator

And many others teach you how to BUILD a STARTUP from scratch.

20 video lessons, ~45 mins each. FREE.

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Link: youtube.com/playlist?list=PL5q_lef6zVkaT…

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Jera Value@Jera_ValueJan 27

People massively underestimate the power of repetition. And consistency.

Every action you take doesn’t have a fixed outcome. It has a probability distribution. By sheer chance, the same action can go well or badly depending on a thousand factors you don’t control.