On X
Posts about building businesses: products, marketing, sales and what my own projects taught me.
118 posts
People massively underestimate the power of repetition. And consistency. Every action you take doesn’t have a fixed outcome. It has a probability distribution. By sheer chance, the same action can go well or badly depending on a thousand factors you don’t control.
🎋 9 small changes I’ve made to improve the landing page Optimizing your landing page is the most important thing you can do on your website (after getting traffic). Find My Moat is a peculiar website; it doesn’t follow the structure of a SaaS or that overdone format, which makes it more interesting. Let’s look at 9 changes I’ve made and why 🧵
1️⃣ Clear headline A lot of people landed on the site and didn’t know what it was about, so they left immediately.
2️⃣ Trust signals In any SaaS, it’s super important for users to feel safe and trust your brand or product. These “signals” are super important, and they were completely missing. So I added a new banner showing the number of unique visitors the site has had.
3️⃣ CTA Another big problem: users didn’t know what to do. On a traditional landing page, it’s obvious which button to click next. Even if you removed the text from the buttons, the design alone should make it clear.
4️⃣ Votes I’ve added the ability for users to vote on the top tools. The idea is twofold: 1. On the one hand, I want users to interact with the app as soon as possible and understand what it’s about. It’s like a “mini demo” of the app.
5️⃣ Change the quote This is something I’m still testing. The previous quote was generic and didn’t add any value. Honestly, I included it for the newspaper aesthetic. Now I want to give it another purpose. I’m looking for something a bit more “fun” or friendly to improve the reader’s experience.
6️⃣ Give users a reason to come back The site has a fundamental problem: a user looks for tools, finds one they like, and has no reason to come back. Or maybe they take a look once and lose interest.
7️⃣ Simpler text It might seem silly, but it always works. Simplify the text. Make it easy to read and understand. That gets more people to read it, more people to convert, and gets the message to more people. It’s a very simple mini-hack.
8️⃣ Microcopy This is another mini-hack. I could’ve included it with the “trust signals,” since its purpose is also to build trust in the product, but I’m separating it out to explain it.
9️⃣ Icons This is a classic and it’s very basic. Ideally, your site should make sense without needing to read, and icons play a key role in making that happen.
That’s the list. I’ve explained the reasoning behind the changes, though that doesn’t guarantee they’ll get the results I want. I still need to confirm whether they work or whether I should make adjustments. At the end of the day, the numbers rule, and if it doesn’t work, you have to fix it.
Want to see what the site looks like now? Take a look: findmymoat.com/
🗞️ This is how Find My Moat started a couple of months ago. Compare it to what it’s like now. It looks like a different product.
The best decisions come from a position of strength. After a year in Switzerland, I left my job at a diamond company. Even though they offered me a high-responsibility role, it wasn’t what I was looking for.
An interesting find: 🔸Sam Altman - Current CEO of OpenAI 🔸Peter Thiel - Co-founder of PayPal and Palantir 🔸Paul Graham - Co-founder of Y Combinator And many others teach you how to BUILD a STARTUP from scratch. 20 video lessons, ~45 mins each. FREE.
Visits to my websites over the last 12 months: 📖 Cuentos Zen: 3.4k (+129%) 📊 Readstats: 12.1k (+2%) 🔥 Roast My Web: 76.6k (+119%)* 🔍 Find My Moat: 50.3k** Links 👇 *Not representative, since I ran ads. **Launched in October 2025.
📖 Cuentos Zen: cuentos-zen.com 📊 Readstats: readstats.com 🔥 Roast My Web: roastmyweb.com 🔍 Find My Moat: findmymoat.com
🚀 We’re launching Find My Moat on Product Hunt! 🚀 My biggest gift to the investing community so far. A 100% free project that I hope helps a lot of people. Can we make it to number 1? 🏆 I’ll share the link in the next tweet if you want to stop by and say hi. 👇👇👇
Link to the Product Hunt page: producthunt.com/products/find-my-moat?ut…
[🏆 New achievement unlocked] When a tool you like and have used reaches out to give you free stuff. @stock_analysisx (currently ranked 6th out of 259 in the global rankings) reached out and gave me 3 months of premium for free.
🎉 Nice surprise yesterday. Someone grabbed the $300 plan on Roast My Web… on the last day of the discount. Some people leave it until the very last minute. And still get in. Off to a good start this year 💪
Users decide the path. Your product has to adapt and make it easy for them. That’s good product design t.co/YR3t3rJRa2 t.co/queRyk5KKh
