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Translated from Spanish · See the original

People massively underestimate the power of repetition

People massively underestimate the power of repetition. And consistency.

Every action you take doesn’t have a fixed outcome. It has a probability distribution. By sheer chance, the same action can go well or badly depending on a thousand factors you don’t control.

You call a customer. Maybe you make the sale. Maybe you don’t. A lot of the time, it’s not because of you. It’s the customer’s timing, situation, mood, budget… whatever.

Here’s the key: you can do EXACTLY the same thing and get opposite results.

Skill, effort, talent… all the things that do depend on you don’t guarantee anything. They don’t ensure the outcome. They just tip the odds in your favor.

A bad salesperson might close 30 out of every 100.
A good one, 60 out of every 100.

That’s a huge difference. But if you make 10 calls… you might not see it.

The good one doesn’t have to close 6 out of 10. They might close 0.
The bad one might close 2.

Or even more than the good one.

The sample isn’t big enough.

And we live inside the sample.

That’s why so many people get frustrated. They judge their ability based on 5 attempts, 10, 20. And that means nothing.

If you want your effort to show, it’s not enough to try 1, 10, or 100 times. Sometimes you need hundreds or thousands of tries for statistics to do their thing.

This happens with everything.
Sending resumes.

Launching projects.

Investing.

Dating.

Competing in sports.

It doesn’t matter what happens a couple of times.

What matters is what happens when you do it MANY times.

Being good doesn’t guarantee success.
Being good and repeating it over and over… that does.

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