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Jera Value@Jera_ValueSep 9, 2025

Everyone wants a side project that makes MONEY while you sleep. well, I launched one: Find My Moat (link in my profile).

it’s a collection of 150+ investment tools, organized and filtered.

and yeah… it’s completely free.

but here’s the interesting part:

👉 how do you monetize something like this?

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spoiler: I don’t expect to make a dime at first. this is a long-term game.
the key: bring in recurring traffic from investors. if I pull that off → this project is worth a lot more than it looks.
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💰 option 1: direct monetization
the usual stuff for free websites:
• affiliates • ads • sponsorships
the good: CPMs in investing are insane. the bad: if I annoy users, the project dies.
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🚀 option 2: indirect monetization
this is where it gets really interesting:
• drive traffic to my X account • grow my Substack • spot empty categories → build my own tools • add premium features
each piece feeds into the others. a distribution + product flywheel.
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is it easy? hell no. will it work? I don’t know either.
but if it works, it could be the perfect side project for my profile: SWE + investing.
and if it doesn’t… at least I’ve built the tool I wanted.
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try it here and let me know what you think: findmymoat.com

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Jera Value@Jera_ValueMar 9, 2025

🔥 50 lessons after >300 days of tweeting nonstop (including personal hacks)

Here goes ⤵️

1. Inspiration is irregular: some weeks you have tons of ideas, others you have zero.

2. Tweeting constantly helps a little; interacting constantly helps a lot.

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Jera Value@Jera_ValueMay 11, 2025

🚀 Can AI predict which tweets will go viral?

I analyzed 1,600+ of my tweets with AI to uncover the secret ingredients behind my hits.

I boiled it all down to 7 TRICKS you can use too.

🧵👇

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1️⃣ Attention-grabbing Hook (first 3-6 characters)
A strong emoji up front (🇨🇭📈🚀🔥) or bold questions like “Did you know...?”.
The ones most correlated with high reach are 🚀, 🔥, 🇨🇭, 💸 (+32%). Emojis in the body matter a lot less.
Overloading on emojis hurts your credibility.
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2️⃣ Niche Keyword
In my case, the magic word “Switzerland” boosts my reach and CTR. The 🇨🇭 flag emoji works too
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3️⃣ Curiosity Gap
Phrases like “Did you know…?”, “The secret to…”, “Here are my 5 favorites:” or a numbered promise (“7 tricks”) also increase my impressions.
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4️⃣ “High-value” words (specifically nouns)
Words the algorithm loves: salary, wages, income, money, S&P 500 and OpenAI. Apparently people love it when I talk about money and AI.
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5️⃣ Odd numbers and lists
Odd numbers (3, 5, 7) do better than even ones; and using lists also increases impressions, I guess because they make the tweet easy to read.
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6️⃣ Brands and Tickers
Mentioning famous companies like OpenAI, Stripe, Nvidia, Valve, etc... also seems to improve impressions - even SP500 and potentially other “mainstream” stock tickers
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7️⃣ Call to Action
This includes a few things that boost not just impressions, but also “engagement”, including:
→ “High-value” verbs that drive clicks: multiply, maximize, diversify. → Using “🧵👇” or something similar to show that the tweet is a thread → Short links
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📌 Example of an ideal tweet according to my AI:
“🇨🇭 Did you know you can multiply your salary in Switzerland? Here are my 7 tried-and-tested tricks. 🧵👇 #Dinero”
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I’ve got a couple more I haven’t included in the thread...
Want to know what they are? Like and share! 🔥