Software engineer and investor. I write about markets and businesses.

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I write about finance and ideas.

On X

Posts.

A selection of my posts on X as @Jera_Value.

417 posts

The first €1,000 you make online feels better than the first €20,000 from an office job. There are very few things I understand with absolute certainty, but I hold on to one small, powerful truth: action cures ignorance.

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🎁 [Christmas gift for investors] Updated list of INVESTING TOOLS 100% free ​ 💰 Discover 270+ investing tools 🧭 Filter, sort and vote for your favorite tools 📖 Get discounts on some of them ​ The best part? ​ It’s a collaborative project, open to anyone who wants to…

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🎋 9 small changes I’ve made to improve the landing page Optimizing your landing page is the most important thing you can do on your website (after getting traffic). Find My Moat is a peculiar website; it doesn’t follow the structure of a SaaS or that overdone format, which makes it more interesting. Let’s look at 9 changes I’ve made and why 🧵

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    1️⃣ Clear headline A lot of people landed on the site and didn’t know what it was about, so they left immediately.

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    2️⃣ Trust signals In any SaaS, it’s super important for users to feel safe and trust your brand or product. These “signals” are super important, and they were completely missing. So I added a new banner showing the number of unique visitors the site has had.

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    3️⃣ CTA Another big problem: users didn’t know what to do. On a traditional landing page, it’s obvious which button to click next. Even if you removed the text from the buttons, the design alone should make it clear.

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    4️⃣ Votes I’ve added the ability for users to vote on the top tools. The idea is twofold: 1. On the one hand, I want users to interact with the app as soon as possible and understand what it’s about. It’s like a “mini demo” of the app.

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    5️⃣ Change the quote This is something I’m still testing. The previous quote was generic and didn’t add any value. Honestly, I included it for the newspaper aesthetic. Now I want to give it another purpose. I’m looking for something a bit more “fun” or friendly to improve the reader’s experience.

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    6️⃣ Give users a reason to come back The site has a fundamental problem: a user looks for tools, finds one they like, and has no reason to come back. Or maybe they take a look once and lose interest.

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    7️⃣ Simpler text It might seem silly, but it always works. Simplify the text. Make it easy to read and understand. That gets more people to read it, more people to convert, and gets the message to more people. It’s a very simple mini-hack.

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    8️⃣ Microcopy This is another mini-hack. I could’ve included it with the “trust signals,” since its purpose is also to build trust in the product, but I’m separating it out to explain it.

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    9️⃣ Icons This is a classic and it’s very basic. Ideally, your site should make sense without needing to read, and icons play a key role in making that happen.

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    That’s the list. I’ve explained the reasoning behind the changes, though that doesn’t guarantee they’ll get the results I want. I still need to confirm whether they work or whether I should make adjustments. At the end of the day, the numbers rule, and if it doesn’t work, you have to fix it.

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    Want to see what the site looks like now? Take a look: findmymoat.com/

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In Switzerland, I work like a beast: day, evening and night, with no breaks, not even on weekends. I stick to a strict diet, train hard and sleep almost perfectly. Torture? Not at all. I love the grind, but I also enjoy relaxing and spending time with my girlfriend, friends and family. That’s why I go back to Spain once a month. The best of both worlds

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The tyranny of the second brain. Everyone wants one. Notion. Obsidian. Roam. The perfect system for capturing every idea. The promise is seductive: you’ll never forget anything. Everything connected. Exponential knowledge. But nobody tells you the cost.

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Things you thought were urgent: – reply to everything – optimize everything – understand everything Things that actually mattered: – call – decide – start You notice the difference late. But you notice it.

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