Bring marketing and product onto your turf
If you’re an engineer and don’t like doing marketing or product, here’s my advice:
bring it onto your turf.
Measure conversions, run A/B tests, analyze engagement, look at funnels, compare cohorts, find patterns.
Turn everything into data and metrics you can interpret, discuss, and optimize.
Of course, this doesn’t exempt you from learning the basics of marketing and product. But it does make working in these fields a lot less abstract.
And above all, a lot less uncomfortable.
