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Software engineer and investor. I write about markets and businesses.

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I write about finance and ideas.

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Posts about business.

Posts about building businesses: products, marketing, sales and what my own projects taught me.

118 posts

Jera Value@Jera_ValueWhat I learned from my first SaaS ·

💰 My first SaaS was an intensive masterclass… in how NOT to do things. The worst part: at the beginning, I had no idea what steps to take. It took me time, money, and patience to figure it out. Here are 13 lessons that could save you months (and a lot of €) 🧵

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    1. Build something the market wants and is willing to pay for. Don’t try to create the need from scratch. 2. Product + marketing = 90% of success. Code and design matter less than you think. 3. One feature, but make it flawless. Everything else is noise.

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    💡 These lessons cost me time, money, and patience... If you’re building your SaaS, I hope they’re cheaper for you. 👉 What lesson would you add for someone just starting out?

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Jera Value@Jera_ValueHow do you escape the 9-to-5 when you earn €1,000? ·

🤔 How do you escape the 9-to-5 when you earn €1,000? If people knew how close they are to making more money without changing jobs, there’d be fewer complaints and more people building things.

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    Since you were a kid, they’ve always sat you in the same place: the stands. ❋ Study, get a stable job, get paid at the end of the month ❋ Spend that money on stuff: clothes, trips, treats, gadgets ❋ “Risk” is bad, comfort is good

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    From the stands, your brain only thinks about: ❋ Do I like it or not ❋ Can I afford it or not ❋ Do I deserve it or not That’s it. Money goes out and disappears. You don’t ask who’s on the field or why they’re the ones keeping score.

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    When you step onto the field, the questions change: ❋ Who makes money on this play ❋ Why are they paying that person and not someone else ❋ What problem is this product solving ❋ What role could I play in this same game Same world, same stadium, but you’re no longer watching from the cheap seats. You’re in the game.

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    Silly example, but real: Stands: “The gym is so expensive, €60 a month, what a rip-off.” Field: ❋ How many members do they have ❋ How much rent are they paying ❋ Why is there always a line at 7 p.m. ❋ What premium service could they offer but don’t ❋ How could I capture a piece of that stream of people Same scene, different role.

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    Just so you know, this isn’t just about “starting businesses.” It’s about stopping being the person who always pays without understanding the rules and starting to put yourself, even a little, on the side that gets paid. You can do it as a: ❋ Freelancer ❋ Side project ❋ Info product ❋ Sponsored newsletter ❋ Niche tool, template, script, whatever

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    How do you go from the stands to the field if you’ve never played? It’s not a gift, it’s training. Like going to the gym. Getting a little better, step by step. Try. Fail. Learn. Try. Fail. Learn. Try. Fail. Learn. Try. Fail. Learn. Try. Succeed.

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    When you start seeing the world this way, you’ll get a little pissed off. You’ll realize you spent years in the stands, cheering and paying for tickets, while other people played and took home the prize. That’s called cognitive dissonance. And it hurts.

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Jera Value@Jera_ValueHow I’ll monetize Find My Moat, my free project ·

Everyone wants a side project that makes MONEY while you sleep. well, I launched one: Find My Moat (link in my profile). it’s a collection of 150+ investment tools, organized and filtered. and yeah… it’s completely free. but here’s the interesting part: 👉 how do you monetize something like this?

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    spoiler: I don’t expect to make a dime at first. this is a long-term game. the key: bring in recurring traffic from investors. if I pull that off → this project is worth a lot more than it looks.

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    💰 option 1: direct monetization the usual stuff for free websites: • affiliates • ads • sponsorships the good: CPMs in investing are insane. the bad: if I annoy users, the project dies.

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    🚀 option 2: indirect monetization this is where it gets really interesting: • drive traffic to my X account • grow my Substack • spot empty categories → build my own tools • add premium features each piece feeds into the others. a distribution + product flywheel.

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    is it easy? hell no. will it work? I don’t know either. but if it works, it could be the perfect side project for my profile: SWE + investing. and if it doesn’t… at least I’ve built the tool I wanted.

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    try it here and let me know what you think: findmymoat.com

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Jera Value@Jera_ValueHow do you hire the right people? ·

How do you hire the right people? Talking it through with my former CTO, we boiled it down to: - Proven experience with real projects. - Absolute clarity when explaining what they do and why (0 bullshit). - Ability to work independently.

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