Software engineer and investor. I write about markets and businesses.

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I write about finance and ideas.

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Posts about building businesses: products, marketing, sales and what my own projects taught me.

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📈 Google Ads stats: Roast My Web

→ CTR looks acceptable/good; after optimizing, it seems to be getting closer to ~10% (though the sample is still small).

→ Cost per conversion should come down more, ideally to €2-3 (campaign already optimized, small sample).

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    🔎 A few insights:

    → India: leading in clicks/impressions (I imagine because of the low cost).

    → Highest CTR: North America, followed by Europe. Surprisingly good performance in Latin America and Africa.

    → Lowest CPC: Latin America, Africa and China.

    → Highest number of conversions: Africa.

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    Apparently my ads are performing pretty well, although I’m not sure if this is normal or if I’m above average 🤔

  3. 4

    I have quite a few ad ideas and tweaks to test (as I mentioned in another tweet). For now, I’ll let it run a bit longer to get a bigger sample, while I keep learning what the hell I’m doing.

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There was a time when the “hack” was using Facebook Ads for customer acquisition because prices were absurdly low.

A lot of people literally became millionaires because their acquisition costs were ridiculous.

What’s the “hack” now?

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If Fable is already almost unusable even when you’re paying €100/€200 a month, I’m scared to see what happens when the extended limits period ends.

Anthropic needs compute now.

Well, it’s needed it for months, but now people are realizing just how much you can get done with Codex and even Grok.

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