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Software engineer and investor. I write about markets and businesses.

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Posts about software and AI.

Posts about software and AI: building products, programming and the AI tools I use.

159 posts

Jera Value@Jera_Value9 small changes I’ve made to improve the landing page ·

🎋 9 small changes I’ve made to improve the landing page

Optimizing your landing page is the most important thing you can do on your website (after getting traffic).

Find My Moat is a peculiar website; it doesn’t follow the structure of a SaaS or that overdone format, which makes it more interesting.

Let’s look at 9 changes I’ve made and why 🧵

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    1️⃣ Clear headline

    A lot of people landed on the site and didn’t know what it was about, so they left immediately.

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    2️⃣ Trust signals

    In any SaaS, it’s super important for users to feel safe and trust your brand or product. These “signals” are super important, and they were completely missing.

    So I added a new banner showing the number of unique visitors the site has had.

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    3️⃣ CTA

    Another big problem: users didn’t know what to do.

    On a traditional landing page, it’s obvious which button to click next. Even if you removed the text from the buttons, the design alone should make it clear.

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    4️⃣ Votes

    I’ve added the ability for users to vote on the top tools. The idea is twofold:

    1. On the one hand, I want users to interact with the app as soon as possible and understand what it’s about. It’s like a “mini demo” of the app.

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    5️⃣ Change the quote

    This is something I’m still testing. The previous quote was generic and didn’t add any value. Honestly, I included it for the newspaper aesthetic.

    Now I want to give it another purpose.

    I’m looking for something a bit more “fun” or friendly to improve the reader’s experience.

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    6️⃣ Give users a reason to come back

    The site has a fundamental problem: a user looks for tools, finds one they like, and has no reason to come back. Or maybe they take a look once and lose interest.

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    7️⃣ Simpler text

    It might seem silly, but it always works. Simplify the text. Make it easy to read and understand.

    That gets more people to read it, more people to convert, and gets the message to more people.

    It’s a very simple mini-hack.

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    8️⃣ Microcopy

    This is another mini-hack. I could’ve included it with the “trust signals,” since its purpose is also to build trust in the product, but I’m separating it out to explain it.

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    9️⃣ Icons

    This is a classic and it’s very basic. Ideally, your site should make sense without needing to read, and icons play a key role in making that happen.

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    That’s the list.

    I’ve explained the reasoning behind the changes, though that doesn’t guarantee they’ll get the results I want. I still need to confirm whether they work or whether I should make adjustments.

    At the end of the day, the numbers rule, and if it doesn’t work, you have to fix it.

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    Want to see what the site looks like now?

    Take a look: findmymoat.com/

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Jera Value@Jera_ValueWhat’s happened to me this week? ·

What’s happened to me this week?

🇨🇭 Uncomfortable (but necessary) conversations at work

🎰 I’ve finished the second part of my in-depth analysis of online casinos

📊 I’ve been doing some Find My Moat analysis

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    I want to work on:

    💬 Improving my X content (still working on it) 🎰 The $EVO deep dive 🗞️ Improvements to Find My Moat 🥧 The promised portfolio management tool

    I’m still short on time, but I’m slowly getting it all done. 😅

Views: 730Likes: 10Replies: 1Reposts: 0View on X
Jera Value@Jera_Value$META's culture is much better than you think ·

🏆 $META's culture is much better than you think

If you're an investor in the company, this should interest you. I'll try to explain it so everyone can understand.

⚙️ Case 1

Imagine you're Facebook.

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    ⚙️ Case 2

    Meta invents React.

    A framework for JavaScript. Basically, a much more convenient way to write code for the web. An abstraction layer that makes developers faster and more productive.

    All great.

    The problem?

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    ⚙️ Case 3

    In the software world, there's a basic tool every programmer uses: Git

    It tracks changes to code over time and lets thousands of engineers work at once without getting in each other's way.

    So far, so normal.

    The problem?

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    Meta's culture is this:

    Solve *the fundamental problem* without wrecking the development experience for its engineers.

    Instead of taking detours. Instead of patching things. Instead of saying “well, that's just how it is.”

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Jera Value@Jera_ValueWe’re launching Find My Moat on Product Hunt! ·

🚀 We’re launching Find My Moat on Product Hunt! 🚀

My biggest gift to the investing community so far. A 100% free project that I hope helps a lot of people.

Can we make it to number 1? 🏆

I’ll share the link in the next tweet if you want to stop by and say hi.

👇👇👇

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    Link to the Product Hunt page: producthunt.com/products/find-my-moat?ut…

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Jera Value@Jera_ValueWhat I learned from my first SaaS ·

💰 My first SaaS was an intensive masterclass… in how NOT to do things.

The worst part: at the beginning, I had no idea what steps to take. It took me time, money, and patience to figure it out.

Here are 13 lessons that could save you months (and a lot of €) 🧵

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    1. Build something the market wants and is willing to pay for. Don’t try to create the need from scratch.

    2. Product + marketing = 90% of success. Code and design matter less than you think.

    3. One feature, but make it flawless. Everything else is noise.

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    💡 These lessons cost me time, money, and patience...

    If you’re building your SaaS, I hope they’re cheaper for you.

    👉 What lesson would you add for someone just starting out?

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Jera Value@Jera_ValueHow I’ll monetize Find My Moat, my free project ·

Everyone wants a side project that makes MONEY while you sleep. well, I launched one: Find My Moat (link in my profile).

it’s a collection of 150+ investment tools, organized and filtered.

and yeah… it’s completely free.

but here’s the interesting part:

👉 how do you monetize something like this?

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    spoiler: I don’t expect to make a dime at first. this is a long-term game.

    the key: bring in recurring traffic from investors. if I pull that off → this project is worth a lot more than it looks.

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    💰 option 1: direct monetization

    the usual stuff for free websites:

    • affiliates • ads • sponsorships

    the good: CPMs in investing are insane. the bad: if I annoy users, the project dies.

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    🚀 option 2: indirect monetization

    this is where it gets really interesting:

    • drive traffic to my X account • grow my Substack • spot empty categories → build my own tools • add premium features

    each piece feeds into the others. a distribution + product flywheel.

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    is it easy? hell no. will it work? I don’t know either.

    but if it works, it could be the perfect side project for my profile: SWE + investing.

    and if it doesn’t… at least I’ve built the tool I wanted.

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    try it here and let me know what you think: findmymoat.com

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