Software engineer and investor. I write about markets and businesses.

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I write about finance and ideas.

On X

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A selection of my posts on X as @Jera_Value.

461 posts

“Money doesn’t buy happiness” is what people who’ve never had to choose between paying for gas or eating keep saying.

Those who have know that at least you cry in a heated home.

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Luxuries in life:

💪 Being healthy and happy. 🏋️‍♀️ A fit, youthful body. ⏰ Free time to get bored. 🍽️ Eating with your parents. ❤️ A partner who loves you. 🛌 Getting 8 hours of sleep every day. 🎯 Having goals and working towards them.

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🇨🇭 Pros of living in Switzerland:

• Free coffee at the hairdresser’s  • Stunning mountain scenery  • Quality "public" transport  • Very polite people • Political and economic stability • Multiculturalism • A stone’s throw from everywhere in Europe

What else?

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💰 My first SaaS was an intensive masterclass… in how NOT to do things.

The worst part: at the beginning, I had no idea what steps to take. It took me time, money, and patience to figure it out.

Here are 13 lessons that could save you months (and a lot of €) 🧵

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    1. Build something the market wants and is willing to pay for. Don’t try to create the need from scratch.

    2. Product + marketing = 90% of success. Code and design matter less than you think.

    3. One feature, but make it flawless. Everything else is noise.

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    💡 These lessons cost me time, money, and patience...

    If you’re building your SaaS, I hope they’re cheaper for you.

    👉 What lesson would you add for someone just starting out?

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Everyone wants a side project that makes MONEY while you sleep. well, I launched one: Find My Moat (link in my profile).

it’s a collection of 150+ investment tools, organized and filtered.

and yeah… it’s completely free.

but here’s the interesting part:

👉 how do you monetize something like this?

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    spoiler: I don’t expect to make a dime at first. this is a long-term game.

    the key: bring in recurring traffic from investors. if I pull that off → this project is worth a lot more than it looks.

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    💰 option 1: direct monetization

    the usual stuff for free websites:

    • affiliates • ads • sponsorships

    the good: CPMs in investing are insane. the bad: if I annoy users, the project dies.

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    🚀 option 2: indirect monetization

    this is where it gets really interesting:

    • drive traffic to my X account • grow my Substack • spot empty categories → build my own tools • add premium features

    each piece feeds into the others. a distribution + product flywheel.

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    is it easy? hell no. will it work? I don’t know either.

    but if it works, it could be the perfect side project for my profile: SWE + investing.

    and if it doesn’t… at least I’ve built the tool I wanted.

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    try it here and let me know what you think: findmymoat.com

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