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Software engineer and investor. I write about markets and businesses.

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I write about finance and ideas.

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A selection of my posts on X as @Jera_Value.

461 posts

Jera Value@Jera_ValueThe tyranny of the second brain ·

The tyranny of the second brain.

Everyone wants one. Notion. Obsidian. Roam. The perfect system for capturing every idea.

The promise is seductive: you’ll never forget anything. Everything connected. Exponential knowledge.

But nobody tells you the cost.

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Jera Value@Jera_Value9 small changes I’ve made to improve the landing page ·

🎋 9 small changes I’ve made to improve the landing page

Optimizing your landing page is the most important thing you can do on your website (after getting traffic).

Find My Moat is a peculiar website; it doesn’t follow the structure of a SaaS or that overdone format, which makes it more interesting.

Let’s look at 9 changes I’ve made and why 🧵

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    1️⃣ Clear headline

    A lot of people landed on the site and didn’t know what it was about, so they left immediately.

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    2️⃣ Trust signals

    In any SaaS, it’s super important for users to feel safe and trust your brand or product. These “signals” are super important, and they were completely missing.

    So I added a new banner showing the number of unique visitors the site has had.

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    3️⃣ CTA

    Another big problem: users didn’t know what to do.

    On a traditional landing page, it’s obvious which button to click next. Even if you removed the text from the buttons, the design alone should make it clear.

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    4️⃣ Votes

    I’ve added the ability for users to vote on the top tools. The idea is twofold:

    1. On the one hand, I want users to interact with the app as soon as possible and understand what it’s about. It’s like a “mini demo” of the app.

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    5️⃣ Change the quote

    This is something I’m still testing. The previous quote was generic and didn’t add any value. Honestly, I included it for the newspaper aesthetic.

    Now I want to give it another purpose.

    I’m looking for something a bit more “fun” or friendly to improve the reader’s experience.

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    6️⃣ Give users a reason to come back

    The site has a fundamental problem: a user looks for tools, finds one they like, and has no reason to come back. Or maybe they take a look once and lose interest.

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    7️⃣ Simpler text

    It might seem silly, but it always works. Simplify the text. Make it easy to read and understand.

    That gets more people to read it, more people to convert, and gets the message to more people.

    It’s a very simple mini-hack.

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    8️⃣ Microcopy

    This is another mini-hack. I could’ve included it with the “trust signals,” since its purpose is also to build trust in the product, but I’m separating it out to explain it.

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    9️⃣ Icons

    This is a classic and it’s very basic. Ideally, your site should make sense without needing to read, and icons play a key role in making that happen.

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    That’s the list.

    I’ve explained the reasoning behind the changes, though that doesn’t guarantee they’ll get the results I want. I still need to confirm whether they work or whether I should make adjustments.

    At the end of the day, the numbers rule, and if it doesn’t work, you have to fix it.

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    Want to see what the site looks like now?

    Take a look: findmymoat.com/

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Jera Value@Jera_ValueWhat’s happened to me this week? ·

What’s happened to me this week?

🇨🇭 Uncomfortable (but necessary) conversations at work

🎰 I’ve finished the second part of my in-depth analysis of online casinos

📊 I’ve been doing some Find My Moat analysis

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    I want to work on:

    💬 Improving my X content (still working on it) 🎰 The $EVO deep dive 🗞️ Improvements to Find My Moat 🥧 The promised portfolio management tool

    I’m still short on time, but I’m slowly getting it all done. 😅

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Jera Value@Jera_ValueThings you thought were urgent ·

Things you thought were urgent: – reply to everything – optimize everything – understand everything

Things that actually mattered: – call – decide – start

You notice the difference late. But you notice it.

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